By consolidating seven disconnected banking, wealth, and trust systems into a unified data platform within 12 months, WSFS Bank created a single source of truth across business lines — improving cross-selling, operational efficiency, and positioning its wealth division to double in size within three years.
WSFS Bank operated seven distinct systems to manage its wealth businesses — including corporate trust, financial planning, wealth management, and RIA services. Each requires unique operational workflows while maintaining alignment within a broader wealth strategy, making it difficult to access a unified client view or collaborate effectively across teams.
This fragmentation created several obstacles:
- Client data was siloed across platforms, limiting visibility and cross-sell opportunity.
- Teams relied on manual processes and duplicative workflows.
- Identifying commercial clients who could benefit from wealth services required significant effort.
- The infrastructure was not designed to scale efficiently as the business grew.
Without a centralized data strategy, growth initiatives were constrained by operational complexity.
A Unified Data Foundation
WSFS partnered with Wealth Access to consolidate all seven systems into a single, integrated platform. The goal was not simply modernization — it was alignment.
The unified platform connected banking, wealth, and trust data into one comprehensive client record, enabling:
A 360° Client View: Advisors and bankers gained visibility into full household relationships, improving personalization and proactive engagement.
Operational Efficiency: Consolidating systems reduced redundancies, streamlined workflows, and lowered administrative burden.
Cross-Line Collaboration: Shared data allowed corporate trust, wealth management, financial planning, and RIA teams to operate from a common growth strategy.
“You don’t need massive budgets to make data-driven decisions.” explains Jamie Hopkins, Executive Vice President and Chief Wealth Officer at WSFS. “It’s about focusing on a single KPI and being hyper-focused. For us, Wealth Access made that possible by integrating technology behind the scenes.”
Growth Powered by Integration
Since consolidating its systems, WSFS has improved operational efficiency and strengthened its ability to cross-sell wealth services to commercial and retail banking clients.
Integrating banking and wealth data has enabled the bank to:
- Introduce targeted wealth solutions to commercial clients with large lending relationships
- Improve segmentation and marketing precision
- Enhance client engagement through a seamless, unified portal experience
- Scale the business without adding unnecessary operational complexity
“The ability to swap out best-in-class technology without disrupting the client experience was key,” Hopkins noted. “It’s about providing a seamless, secure service that meets both regulatory standards and client expectations.”
By aligning its data strategy across business lines, WSFS has positioned its wealth division to scale efficiently and pursue its goal of doubling the business within three years.”
